I'm really hoping that the lack of airplay is all part of some plan from Epic to kickstart this song after the VMAs, because it has SO much potential right now.
One of my friends went to the movies to see "The Giver" and before the movie they played half of BOSS video.
MMO got played before movie showings, then MMO was in "Blended" and now BO$$ is being played before movie showings... Epic getting them that nonstop movie promo
Still at 64 Can this climb into the 30-50s already
This just shows that the audiences who are hearing the song on the little radio stations that have been given permission to play it do like the song as reflected by the rise on iTunes.
I kinda knew this wouldn't be played by pop radio but I still had hope. Hoping for a miracle but I'm really happy it has stayed in the top 100 since it was released mmo never did that.
The song needs to smash already. Pop is not the right format for it though. It should all be about rhythmic and maybe urban. Pop may support it later on. I hope Epic doesn't screw this up