NM really is a low key Love Yourself and Dark Horse. But since Rihanna always has a strong video effect with good videos, this has potential to be a number one.
Pop is slow to embrace it, which is expected, but they soon will have no choice. KIB is STILL not top 100 even after getting spins on Z100 and KIIS, with a music video etc.
I love both songs, almost equally, but NM is the obvious smash, and KIB was a wasted space to be released The same time. It could have done much more on its own
