This & CSL are hardly safe singles. One was universally panned & the other sounds like 80's pop.
I meant lyrically, thematically, etc. and they may not be "safe" to others but [for me] both have failed to even come close to any single she's previously released.
Crazy Stupid Love is amazing (still don't get the people who dislike it) but this is some dull generic mess, Cheryl girl I adore you but what? It will be probably grow on me but this is NOT it