Lemonade was just an event for music lovers and some media fans caring about celibrities and their lives (Jay Z cheating on Bey), but 25 was a world wide BOOM!
The commercial airing on tv, the first week or even first day sales of both 25 and Hello! The memes and that fact that random facebook video of a guy getting freaked out because of Hello has more views that Lemonade era videos together on youtube.