According to this:
http://www.itvmedia.co.uk/index.php/...rce/2646/2472/
They must have paid around £50,000-60,000 for that one advert placement last night. This indicates that her label is going to go full out with marketing and they are expecting a big return.
To get an ad placement on prime time TV in America such as Sunday night football, it would cost $350,000. An advert during American Idol would be $700,000. I can't see them paying that much... If they do, it's a risky marketing plan.
Word of mouth can help in this case as well
