WME's John Marx on Bruno Mars' Super Bowl Gig, Sold-Out Arena Tour Strategy, Not Having Presales (Q&A)
Bruno Mars has not only proven to be a master at creating multiple hit songs, but he’s also solidified himself as one of today’s top live performers. In addition to being named the halftime performer at next year’s Super Bowl XLVIII, Mars recently wrapped his first sold-out headlining tour of North American arenas. The 42-date Moonshine Jungle Tour grossed $40.5 million and drew more than 565,000 fans, according to Billboard Boxscore.
In an extremely rare interview, John Marx, a partner in the music division at William Morris Endeavor (WME), tells Billboard.biz that booking the Moonshine Jungle Tour was one of the most exciting experiences in his 37-year career in the touring space.“I stopped giving interviews years ago, but I had to do this for Bruno, because he’s that special,” says Marx, who is also part of the WME teams that book such heavyweight touring acts as Lady Gaga, Usher, Peter Gabriel, Sheryl Crow and Justin Timberlake. “This whole project has been exciting, unique and special.”
Bruno Mars’ Doo-Wops & Hooligans drops from #82 to #91 in its 153rd week. It’s #1 on Top Catalog Albums for the 11th week. That's the most weeks that an album by a male artist has logged at #1 on this chart in a calendar year since Michael Jackson's Number Ones spent 19 weeks on top in 2009. All of those weeks came after his death that June.