“We’re learning as we go. This is uncharted territory,” a source familiar with the label’s thinking told BuzzFeed News late Tuesday, speaking on the condition of anonymity because he was not authorized to speak publicly. “But our view is that giving exclusives to individual streaming platforms for long periods of time is not good for the artist, it’s not good for the fans, and it limits the commercial opportunity for everybody involved.”
Contrary to some reports, UMG’s turn against exclusives does not amount to a “blanket ban,” the source said. He cautioned that the label group’s chairman and CEO Lucian Grainge is continuously re-evaluating UMG’s digital strategy, and that only exclusivity agreements of a week or more are currently being targeted. Shorter exclusivity periods, such as the two-day window granted to Apple Music for the release of UMG/Def Jam rapper YG’s Still Brazy in June, may continue on a case-by-case basis.
https://www.buzzfeed.com/reggieugwu/...NLw#.dbEY2wn7x