I still think the amazing Loud sales relate with its amazing and classy album cover.
Sorry but TTT (both) and Unapologetic covers are MUCH MUCH worse than Loud cover. I mean, some fanmade covers are much better than the actual ones.
For the 8th album I will need some GREAT album cover that no one will be ashamed to buy. Also I want something more creative than just basic photoshoot picture of her face/body with the random hairstyle.