They should've released KIB after Needed Me, would've give the campaign more mileage, weird they went ahead with this release strategy. LOTB will follow I guess.
What if this flops harder than "Kiss It Better"? Poor NM stans if [when?] that happens.
How can this flop harder when it's on the verge of going top 40 on bbh100? U mean underperform but that's not the case with needed me cos it will be a smash for sure. And flopping harder is not even a 0,00001% chance.