[Drais.]

Originally posted by annashaus

Of course that's the biggest thing about the deal. It's huuuge that they're doing all this. I feel like Beyoncé is always in control though, so that doesn't really say a lot yet.

All I'm thinking is wow and that I want the can because it's limited edition and beyond cool.

Now I'm just gonna sit back because Beyoncé and her team are ON POINT. Next year is gonna be wild.

All we have to do is sit back and enjoy the ride. 2013 belongs to her.

[Sunshine.]

Originally posted by iBeyoncé.

Now BITCh

THIS is the Beyonce promo I KNOW & love.
I don't know what that 4 MESS was.

What's a 4, sistar?

[satellites.™]

The multiyear campaign is estimated at $50 million, the bulk of it for media placements and promotions around the world, and the remainder split roughly equally between Beyoncé’s fee and what Pepsi calls a creative content development fund.

Promo for her era.

Media placements for her era.

Her actual fee.

And the money she spends on other things for the era.

A Beyoncé deal.

[helloDer]

Wow I'm not a Bey stan in the least... but this is extremely impressive and I'm beyond proud of and happy for her

[Halien4Life]

Originally posted by Kworb

But Beyoncé is not getting $50 million. The article says the entire campaign will cost that much, and Beyoncé's fee (unspecified) is included in the sum. It's not that big of a deal for a huge company like Pepsi to spend $50m on marketing.

I assume she got 8-12 million. Seems fair enough.

[Mélina]

Originally posted by satellites.™

The things you hear in a Beyonce thread.

I was on Tumblr and someone started complaining about the elements in Pepsi being harmful to children and Beyonce promoting those elements.

You know the **** what?

[Drais.]

Originally posted by Lose My Breath

Beyonce is a strong, pop ICON with strong, safe values. She represents herself as classy and sophisticated, she's been with Pepsi for over 10 years.

She's playing the superbowl which is the BIGGEST arena for commercial endorsements.

She's created a HUGE empire in her career that other pop girls could only dream of, she's part of almost a billion dollar marriage.

She is ANYTHING but a risk who has obviously shown positive gains to Pepsi in the past for them to invest 50 million into her promotion.

Keyword being POSITIVE. Know this girls.

[Sunshine.]

Originally posted by Jolie's Lips

Pepsi is disgusting but I'll definitely buy some cans if Bey's face is on it.

I didn't even know there was a taste difference between Pepsi and Coke...

[RichGirlPlanet]

Originally posted by VANdeliciousss

What's a 4, sistar?

Her 2nd best album, behind TBA (2013).

[Capital B]

Originally posted by Ozzy8923

She looks really pretty!

But I think 50 million dollars is a bit too much. I mean, I don't doubt Beyonce's star power but they could of gotten someone perhaps a bit more cosmopolitan if they were going to shovel out that amount of money. She's obviously not local but, you know, I just think there are bigger pop stars that are more popular with the current generation. Rihanna comes to mind.

Take one look at Rihanna's Instagram and you'll see exactly why she'll never get a deal like this. Image is everything, Bey gets that.

[satellites.™]

Originally posted by Lose My Breath

Beyonce is a strong, pop ICON with strong, safe values. She represents herself as classy and sophisticated, she's been with Pepsi for over 10 years.

She's playing the superbowl which is the BIGGEST arena for commercial endorsements.

She's created a HUGE empire in her career that other pop girls could only dream of, she's part of almost a billion dollar marriage.

She is ANYTHING but a risk who has obviously shown positive gains to Pepsi in the past for them to invest 50 million into her promotion.

The queen just needed TIME to get it together, I am even extra happy about the 4 era going the way it did, her "comeback" will look even better now.

[Kworb]

Originally posted by satellites.™

The $50 million will be spent on Beyonce though, not only on Pepsi related things either as the article reads.

Pepsi spends over $100 mili on themselves when marketing though, the article also says.

I thought he was whining about Beyoncé getting $50 million, I might have misunderstood his posts. In any case this campaign already looks better than any Coca-Cola ones I've seen.

[Da beezness!]

It's one thing to get endorsements. It's another to KEEP THEM.

[Dancehall]

Amazing deal. Sounds great and I'm excited to see what comes out of it.

I even need that can in my life now.

[satellites.™]

Originally posted by Da beezness!

It's one thing to get endorsements. It's another to KEEP THEM.

Bingo.

Beyonce signed with Pepsi in 2002 and is STILL signed, one of the only popstars to do so.

Beyonce signed with Loreal in 2004 and is STILL signed, one of the few to do so also.

[Flanders]

Originally posted by Kworb

I thought he was whining about Beyoncé getting $50 million, I might have misunderstood his posts. In any case this campaign already looks better than any Coca-Cola ones I've seen.

Coca Cola have a very different marketing strategy than pepsi. They're not as flashy. They remain a larger company so clearly it's working.

[Halien4Life]

Originally posted by VANdeliciousss

What's a 4, sistar?

Now you know coming after the BIBLE isn't worth it.

[Dancehall]

Celeb News: Beyoncé lands $50 million Pepsi deal
Currently browsing: 55 members (‎Dancehall Queen*, ‎hamozfinest, ‎Jolie's Lips, ‎Crimson18, ‎PULSE., ‎Airhead, ‎Lose My Breath, ‎-Alfie-, ‎Mr Telephone Man, ‎henryevil, ‎Shaliydah88, ‎aidan_dolan, ‎Kool_Aid_King, ‎annashaus, ‎BKTweets12, ‎simon, ‎lady_j, ‎NaughtyDog, ‎B3000, ‎iAmJo, ‎Ressti, ‎Mr. Specialist, ‎GelSilica, ‎BBathHausOfGaga, ‎shenzi, ‎Ascension, ‎B[2]D, ‎Island Goddess, ‎imabadkid, ‎vuelve88, ‎fUnkY!, ‎chanel, ‎RastaMentality), 94 guests.

Already proving to be a smart move for Pepsi. I don't even drink soda and I want to buy it now.

[Callisto.]

Originally posted by VANdeliciousss

What's a 4, sistar?

4 era? I don't know her.

[Drais.]

Originally posted by Da beezness!

It's one thing to get endorsements. It's another to KEEP THEM.

Right, and why would Pepsi want to choose other artists to represent them who can't even keep their endorsements?