- Jay Z's & J. Cole's albums were announced 3 weeks before their release, with no lead single.
- Kanye's "Yeezus" was announced 5 weeks before the album release. 1st single in May, 2nd single 1 month later.
- Big Sean's "Dark Sky Paradise" was announced 1 month before its release.
On top of that, this is the 1st time that a Rihanna lead single was surprise released.
1st time that its music video came out so soon (1 week later).
1st time that Rihanna performs it only 2 weeks after its release and didn't perform it again since then.
1st time that, almost 1 month after the single release, we have no informations regarding the album's release date, its title, etc.
Nothing is obvious, anything can happen.
Nothing is obvious, they're unpredictable.
But it doesn't mean they're became stupid too.
She should promote Home in the UK. It might sell a lot in there.
Especially if it has a more pop sound. I can see it reaching gold and if the movie is successful (DWA seems to be putting lots of promo there so hopefully) maybe Platinum.
Rihanna let Diamonds and Stay have their own time to breathe and those practically carried the era, she should let FFS shine as well, After the Brits maybe ONE additional promo slot(in AUS, or somewhere random).
After that in March she can release a song because by then FFS will have reached it's peaks and be stabilizing, possibly descending by that time.
We are getting A Night or Kiss It Better which both sound promising
We can guess all we want but still be wrong 
Mess!
