Here's my thoughts on Queen Avril
Okay, so I think that even since the start of her career, she has been managed poorly, there were so many songs off of Let Go and Under My Skin that could've been singles, but they ended up always killing the eras by releasing non-singleworthy songs like Losing Grip, He Wasn't, etc.
Let Go smashes that got away:
-Things I'll Never Say (this one kills me the most tbh)
-Anything But Ordinary
-Mobile (they cancelled the video, only for it to leak 9 years later in 2011)
UMS smashes that got away:
-Daydream (Choosing Don't Tell Me over this masterpiece....
)
-Fall to Pieces
-Who Knows (She even performed it at the Olympics, why not push the song???)
Then we get to The Best Damn Thing, aka the album that started to kill her career. Girlfriend is the biggest offender because, the song itself was a monstrous success, but it completely changed her image and a lot of her original fans abandoned ship. Not only that, her label from that point on pressured her into giving them "Girlfriend 2.0's" when that's not the sound she built such a huge dedicated fan base with. Still, there were tracks on TBDT that could've been singles.
-Keep Holding On would've been an iconic song if it was given the full single treatment, a video, etc. but of course they paid one of her best songs dust because that's what Avril's team does
-Innocence (47 million views on a FANMADE video
)
The absolute biggest mistake in her entire career was not making "I Will Be" a single, let alone a DAMN STANDARD ALBUM TRACK. It was a "preorder only" itunes track in the US, and a bonus track in select Asian regions. That is a damn TRAVESTY. It could've been THE wedding song of the 00's. That song is in her Top 5 of her best songs, Max Martin & Dr Luke even freaking wrote it with her and produced it, it's one of their best songs as well, I will never forgive her for paying it complete dust and it was ultimately given to Leona Lewis, who butchered it. Even Katy Perry was saying how before she was famous and working with Dr. Luke, he expressed his frustration on how Avril "didn't like the song" and she even said "Omg this song is so good I cried and begged for it" but it didn't work out.
Then, she took 4 years between an album that kind of killed her career and one that wasn't a strong comeback. I know she had some label troubles because again, they wanted Girlfriend 2.0, and wouldn't release anything until she agreed to it, so I guess that's how "What the Hell" came to fruition. Instead of trying to win her old fans back, she decided to cater to the new generation of teenagers who didn't even know who she was, and so Goodbye Lullaby and its subsequent singles came out and not so shockingly flopped...
Then, she switched labels, which I thought at the time was a good move for her, because I genuinely thought she'd start singing music back in her old style because she was reconnected with LA Reid, the man that discovered her and pretty much made the iconic Avril Lavigne back in 2002
I could not be more wrong
HTNGU and RNR were even worse versions of "What the Hell", Hello Kitty was a tragedy, and I just like to pretend the Avril Lavigne era never happened because it's by far her worst album, but even that album had songs that could've been singles over the ones they chose:
-17
-Give You What You Like (A real single treatment, radio adds and a real music video, not that sh*tty cheap one)
-Hello Heartache
Avril's recently been in the media again which is good, because she didn't really have a lot of media coverage for a while, she's honestly more talked about now than she was back in 2013 during the AL era.... (Thanks Taylor Swift
)
I think she needs to go the P!nk/Kelly Clarkson route and try to become an AC staple. When their songs flop, HAC still overplays them because they've managed to become favorites amongst that format. Avril needs to start making music appropriate for her age, and not try to cater to the current crop of teens that like sh*tty music like Selena Gomez, Ariana Grande, Fetty Wap etc.
Thoughts???