I think her team is waiting for more airplay and streams and then bam Video, bam Iheart bam ellen and peppering in radio shows in between.
Now either the song doesn't resonate with the public or the public don't mind the song but are just not interested in supporting iggy outside of curiousity.
If it's the latter, the only way she can turn it around is if she has a better follow up.
I'm thinking it's the former and this song will need a visual and more radio airplay my only thing is that i wanted her to have out a 2nd single before the album comes out and if it ever takes off it's just going to decrease chances of that happening.