Quote:
Originally posted by Jack!
This might be a silly question (?) but why is it bad they're putting the effort into the first week?
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It's not BAD, but basically what happens is by the time we get to mid September the song could potentially be dead on radio. She's putting out the video first week so there will be no video hype to keep the single tiding in during September. So the song will have to carry itself through those months, Unless she's just going to keep promoting Applause until November she'd have to put out another single to continue the buzz for the album. Probably around October.
Again it's not bad

People are just worried that it wont be able to keep afloat after the first few weeks I'm assuming.