The weird thing about Beating Heart is that we are rushing into it as a single. Like last night through the movie's premiere weekend is its primary time to gain a strong footing on iTunes. The past 24 hours will probably be its maximum promo.
They literally should have put it up immediately after the premiere last night.
exactly when i search Ellie Goulding Beating Heart video on google, a lot of news which say she will premiere it on mtv showed up, but none of those links have the actual video