Quote:
Originally posted by Ichinaru19
Like Cupcake said, 21 was not on spotify for over a year. WWWY was fine as a second choice its just that radio hopped on too early and no video and no grammy performance killed it. Also SML has a video that is promo and honestly the only promo Adele will and should do  She doesn't need to do anymore TV performances its pointless plus she is on tour. Also lets just add that SFFTR had no promo but it slayed so SML should be fine. |
The problem with WWWY is that it has effected pop radios' willingness to play her. You know why? It's a song you'd expect someone in their 50's to sing. The song instantaneously aged her by 20+ years. It was a mistake ever putting that song on the album, nevermind releasing it as a single. Pop radio is infamously ageist and we all know it. To say it was a good decision for her career couldn't be further from the truth. Now, they're releasing probably the most immature song of her career, Send My Love. Where's the flow? It's going to be confusing a lot of people and it's almost like Adele's lost her way. That's not to say she has, but it's what this era is conveying.
If they put the video on Vevo and the song on Spotify on the same day just as radio is starting to take off, it could go top 5. IF.
I love how airplay is affecting this song 
