Update
'25' has broken the Amazon pre-order record:
Quote:
ADELE IS AN AMAZON: 25 SHATTERS PREORDER RECORD
11/18/15
In what will likely be but one of many records broken, Adele’s 25 can now claim the title as the most preordered album at Amazon. With a total now over 100k, the XL/Columbia release has eclipsed the 88k record previously held by labelmate Susan Boyle’s debut. Total preorders across all retailers are now over 500k.
And they are 80% digital, so just imagine with all the physical sales.... Adele usually sells more physical copies
Yep. 21 sold over 3.5 million in digital albums of out 11 million album total. They're probably expecting ~2 million because not only does Adele has strong digital pull, she has an even bigger physical sales pull.
Adele could possibly break Britney's record on Day 1
