HDD: "Hello" 1M+ first week; '25' initial estimate: 1.5-1.7M
UPDATE:
Following this series of calculated moves, the album immediately shot to #1 in country after country, while the single will sell north of 1m in its first week, obliterating the previous record.
The plan is for the LP to own physical retail from release date through the end of the holidays; hence, it will be everywhere from supermarkets to truck stops, including a major, major initiative from Target, its centerpiece a deluxe exclusive version of 25 with three bonus tracks. If the overall plan is carried out properly, Adele CDs will be stacked so high at the cash registers that shoppers will be tripping over them. Clearly, the initial order will need to be massive in order to blanket retail. Some handicappers believe 25 will debut with 1.5-1.7m, eclipsing the 1.3m first week of Swift’s 1989, though not approaching the record of 2.4m set by NSYNC’s No Strings Attached back in 2000.
They're probably underestimating her album sales too. IIRC their initial predictions for Red and 1989 were less than 1m. She probably has Eminem's record in the bag at the very least.
LOL IT's INSANEEEEEEEEEEEEEEEEEEEEE!!! We all made jokes of KWORB when he said 1M first week... "Bla Bla, it will fall down, 500k Max, Taylor started this high too, it's only the first day, Bla Bla...)... Now... what we all have to say?
