Quote:
Originally posted by KevinKDC
FYI, labels don't always use the smash hit as the lead single. They also use songs that have potential to be a hit but need the push and hype more. Mostly it's songs that are growers and I think Perfect Illusion fits this to the T. Use Mr. Know It All and Stronger as example. Stronger would've smashed hard either way. MKIA wouldn't have went top 10 if it weren't the lead single. It's actually smart to use a mellow/grower song as the lead single so it can benefit from a bigger push.
So for all we know Perfect Illusion might be one of the least radio friendly songs on the album.
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I'd agree with this but I think gaga is in no position to risk these things; she needs all the hype she can get to push her lead single nowadays (as Applause proved).
This is a strategy that works for established artists only; gaga's career has been anything but stable since day 1, lbr.