I agree, to an extent, that pop radio is almost nonlinear when it comes to their playlists. there are over 150 pop stations in the nation, and all of them aren't going to sync up to play the exact same things or have the exact same playlists. most "popular" songs don't usually get heavy rotation until, as Ulrihs stated above, they are in the top ten or #1 on the Hot 100.
for example --
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Originally posted by KAMP, Los Angeles
KAMP-FM PLAYLIST
RANK MEDIABASE SORTABLE STATS™ SPINS
lw TW Artist Title Label TW lw Move
6 1 PSY Gangnam Style Schoolboy/Republic 126 57 69
2 2 NE-YO Let Me Love You Motown/IDJMG 124 109 15
4 3 CHRIS BROWN Don't Wake Me Up RCA 116 77 39
1 4 ELLIE GOULDING Lights Cherrytree/Interscope 115 118 -3
14 5 JUSTIN BIEBER As Long As You Love Me Island/IDJMG 63 46 17
5 6 RIHANNA Diamonds Def Jam/IDJMG 60 71 -11
13 7 DEMI LOVATO Give Your Heart A Break Hollywood 59 47 12
7 8 TREY SONGZ 2 Reasons f/T.I. Songbook/Atlantic 58 56 2
18 9 MAROON 5 One More Night A&M/Octone/Interscope 56 38 18
16 10 PINK Blow Me (One Last Kiss) RCA 55 39 16
15 11 ALEX CLARE Too Close Republic 50 42 8
3 12 BRUNO MARS Locked Out Of Heaven Atlantic 50 84 -34
22 13 TREY SONGZ Heart Attack Songbook/Atlantic 48 34 14
17 14 ELLIE GOULDING Anything Could Happen Cherrytree/Interscope 46 38 8
10 15 KE$HA Die Young Kemosabe/RCA 46 51 -5
25 16 J. COLE Workout Roc Nation/Columbia 33 31 2
27 17 DRAKE Take Care f/Rihanna YMCMB/Republic 32 29 3
23 18 KATY PERRY Wide Awake Capitol 31 33 -2
8 19 DAVID GUETTA Titanium f/Sia Astralwerks/Capitol 30 55 -25
19 20 MAROON 5 Payphone f/Wiz Khalifa A&M/Octone/Interscope 30 36 -6
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Quote:
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Originally posted by WZDH, Detroit
WDZH-FM PLAYLIST
RANK MEDIABASE SORTABLE STATS™ SPINS
lw TW Artist Title Label TW lw Move
1 1 DEMI LOVATO Give Your Heart A Break Hollywood 122 124 -2
8 2 TAYLOR SWIFT We Are Never Ever Getting... Big Machine 120 78 42
6 3 PINK Blow Me (One Last Kiss) RCA 96 88 8
7 4 TREY SONGZ 2 Reasons f/T.I. Songbook/Atlantic 95 84 11
9 5 CHRIS BROWN Don't Wake Me Up RCA 94 68 26
4 6 NE-YO Let Me Love You Motown/IDJMG 87 90 -3
3 7 JUSTIN BIEBER As Long As You Love Me Island/IDJMG 83 92 -9
12 8 PSY Gangnam Style Schoolboy/Republic 74 55 19
10 9 ALEX CLARE Too Close Republic 55 55 0
13 10 FUN. Some Nights Fueled By Ramen/RRP 55 52 3
5 11 OWL CITY & CARLY RAE JEPSEN Good Time Interscope-Republic 53 88 -35
2 12 MAROON 5 One More Night A&M/Octone/Interscope 51 94 -43
16 13 DAVID GUETTA Titanium f/Sia Astralwerks/Capitol 50 43 7
14 14 KANYE WEST Mercy f/Big Sean/Pusha T... GOOD Music/Def Jam/IDJMG 49 44 5
24 15 RIHANNA Diamonds Def Jam/IDJMG 45 32 13
21 16 KE$HA Die Young Kemosabe/RCA 44 37 7
18 17 FLO RIDA Whistle Poe Boy/Atlantic 43 39 4
27 18 KATY PERRY Wide Awake Capitol 42 30 12
17 19 RITA ORA R.I.P. f/Tinie Tempah Roc Nation/Columbia 40 43 -3
15 20 ELLIE GOULDING Lights Cherrytree/Interscope 35 43 -8
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you can see that they're are clear differences in both stations' playlists. it's a mess because some of these songs (Take Care for example) are quite old, yet they're still getting placed in top 20 lists across the nation
it's no wonder why some songs take "so long" to take off.
omg I'm so happy for him
I don't know why it's the Top 10 on iTunes. 
If all goes well she could be Top 5 on Pop in a few weeks 
