Britney Spears dances her way back with 'Gimme More'
By Karen Thomas, USA TODAY
This time, it's for real.
After several false starts and bogus leaked tracks on the Internet, Britney Spears' new music has arrived. The singer released today her first single, Gimme More.
The dance track debuted late Thursday on New York radio station Z-100's website. By Friday morning, it was on YouTube in a video titled "Britney Spears —Gimme More (Official Full-Length Version)."
"It was a good, contemporary first listen," says Sean Ross, vice president, music and programming, at Edison Media Research. "It was a more immediate record for me, even, than (Spears' 2003 hit) Toxic."
Ross says the song fits in with today's radio format, and program directors aren't likely to shun it in light of Spears' recent troubles. "I don't think there's any program director in the Top 40 world that would not play it because it's her."
The pop singer isn't on display on the YouTube video. Video producer Slim K says on his MySpace blog that the video is complete, but gives no work when it will be released. For now, the video runs down the song lyrics along with an announcement that Spears' untitled album will drop on Nov. 13.
The four minute video also says the song was produced by Timbaland's production partner Danja, and starts with Spears saying, "It's Britney, b——." The song ends with Danja saying, "Bet you didn't see this one coming" and "the legendary, Miss Britney Spears."
This is Spears' fifth album, and the first new music from the pop sensation since 2003. The singer will make an appearance tonight at the grand opening of LAX nightclub in Las Vegas, but she isn't scheduled to perform. It's her first public appearance since she did a string of mini-concerts in May.
Contributing: Brian Mansfield
Source:
http://www.usatoday.com/life/music/n...w-single_N.htm