But who’s got the biggest slice of the celeb scent cake? Britney, ‘course. The lot of her pukey perfumes made $84 mil in what was undoubtedly the worst year of B-babe’s life—glad something went right for our dear tart. B.S. could shave her head, get strapped to a gurney, put on a horribly executed performance on live TV, lose control of her estate, her kids and her mind and still have people paying upwards of 60 bucks a bottle for the Britney Spears brand. Maybe gal’s fans are so enamored with the old back-in-the-day Britney they don’t give an ef what she’s up to now? Or maybe the bottles are pretty (they’re not). Bet if perfume execs wrung out her sweat-stained towel from a training sesh at Bally’s and poured it into a Starbucks cup they’d still have takers.
I do believe "Break The Ice" CAN (yes not will) have longevity. Radio seems right now wanting to play it, but holding back on spinning it like crazy. "Pocketful of Sunshine" made it to the top 20 with a +260-+290 bullet, so I hope Britney can get there, but right now its audience is what matters and its doing great in that department.