Exhibitor Relations @ERCboxoffice
Holy Bat-busters! THE AVENGERS swooped up $6.3M yesterday, officially becoming the #3 film of all-time domestically--$538M and counting.
Universal's latest summer event pic Snow White and the Huntsman is overperforming in its domestic launch, grossing $20.3 million on Friday for a projected weekend opening north of $55 million. If Snow White starring Charlize Theron, Kristin Stewart and Liam Hemsworth stays on course, it will be the first of Hollywood's recent fairy tale re-tellings to work with moviegoers. The film also could mark a much-needed win for Universal after big-budget stumple Battleship and recent comedy miss The Five-Year Engagement.Box office observers will be watching carefully to see whether Snow White's B CinemaScore affects word of mouth over the weekend.Snow White wasn't a cheap proposition, costing at least $170 million to produce, excluding a six-figure marketing spend. It also will need to do good business overseas, where it is opening in 45 markets this weekend.Based on initial numbers, Universal is predicting a $39.3 million international opening for Snow White, higher than two other female-skewing properites, The Hunger Games ($38.7 million) and the first Twilight ($30 million). Snow White opened No. 1 in 30 of the markets, and is doing particularly well in Latin America and Asia, including placing No. 1 in Mexico with $1 million on Friday.
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Well this one is absolutely killing the Julia Roberts one. That one made like $55 million total which is what SWATH is going to make in its opening weekend.
The Avengers was nice but not THAT amazing. C'mon, Harry Potter and Batman both are much better movies than The Avengers. I hope Prometheus does good, I loved the movie.
The Avengers was nice but not THAT amazing. C'mon, Harry Potter and Batman both are much better movies than The Avengers. I hope Prometheus does good, I loved the movie.
This. The Avengers was enjoyable, but Potter and Batman have it beat by lightyears.
It doesn't bother me a whole lot, though; better something enjoyable like The Avengers instead of something ******.
Charlize saves Universal. She was cited as the #1 reason people went to see SWATH
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Exhibitor Relations @ERCboxoffice
Universal has a hit with SNOW WHITE, which has earned more than BATTLESHIP in 3 days of release--$56M vs. $55M.
MEN IN BLACK 3 almost $400M already
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Exhibitor Relations @ERCboxoffice
MIB 3 scored $78.6M this weekend internationally w/ $274M total--already surpassing the foreign total for MIB 2. Worldwide cume = $386.9M.
PROMETHEUS is coming
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Exhibitor Relations @ERCboxoffice
PROMETHEUS will launch in another 35 markets next weekend, including the US where 2,200 of the 3,300 theatres will be in 3D.
Exhibitor Relations @ERCboxoffice
Fox's PROMETHEUS has landed w/ $35M in 15 Int'l markets--#1 Russia - $11M, #2 UK - $9.9M, #3 France - $7M.
AVENGERS tops $800M international with Japan still to go
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Exhibitor Relations @ERCboxoffice
The mighty worldwide total of THE AVENGERS: $1.355B--$802.5M Int'l, $552.7M Domestic. Only AVATAR & TITANIC have amassed more moola
It better not come for Titanic 
@ SWATH. I can't wait to see it!
