If it was THAT obvious, wouldn't he have already broken that record with his other videos (like that Christmas lead single ) ?
This had previews (granted Rihanna had behind the scenes)... The previews had all his little fans getting a jump start into puberty so of course they are gonna watch the full video like crazy more so than the Christmas single.
They are the real winners in all of this. $$$
at this now being the ultimate stan competition. Video views.
