Quote:
Originally posted by Nicole
I'm shocked. Over 12k/screen. I don't think even Disney expected this. The re-release was pretty low-key: no posters, no billboards, barely any print ads, just a few trailers & TV spots (which I myself never saw in theatres or on TV). I wonder if they would have pushed harder had they known the response would be like this.
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I think they are only now starting to realize what a cash cow this is.
I never saw any tv spots until yesterday, and I saw 6 in the matter of 2 hours. I mean, no one could have predicted it would have grossed
this much, but they should have expected a fairly higher gross than the TS1/TS2 double feature considering TLK is a much more recognized film in general & has a much bigger fanbase.