I just realized that Breathe In. Breathe Out era is just exactly like AKA era
"First single" aka buzz single Chasing the Sun vs I Luh Ya Papi: Got a lot of buzz, but the reaction for the song was divided. Good music video but never got the proper single treatment due to reception of the general public
Second single aka real lead single All About You vs First Love: Great song, meh video, got proper single treatment but never really took off on charts
Third single aka real second single aka best single from the era Sparks vs Booty: Pop radio designed song, controversial video, never got the proper single treatment despite some live performances
And the albums never went to pre-order on iTunes