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Originally posted by ShineOverShadow
For some reason I'm getting the impression that "I'm a Ruin" will be pushed as the official first single. I think it'll be the song she performs when she does promo around the album release, and they may push it in the UK. But I don't really see her pushing any singles in the US this time around, though. And there's the fact that it seems like its video will be the one with the highest budget and biggest production thus far, and it's getting the radio premiere on Radio 1, as well.
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It might be what's called a "focus track", it's not eligible to chart and we still don't know if any official singles will be released, so she'll promote I'm A Ruin as the focus track of the album. There's not really much point pushing it if it can't chart.