Quote:
Originally posted by tcweh
Adele doesn't need to tour though. Touring is for promoting your album yes? 21 sold 26 million without the need for touring
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Touring is not really a way to promote your album, these days for most artists, a new album is an excuse to tour.
A tour is another way to measure success. Tickets sales and album sales are the true measurements of how successful and popular an artist is. People have to spend their money (and time) to attend concerts, so it is a true measure of popularity. Are people willing to invest time and money to see you?
Watching a youtube video, liking someone on facebook or following someone on twitter is not really an achievement compared to getting someone to travel for hours to see you in concert and pay lots of money to see you perform.
Touring is a real and indisputable way to measure success and popularity. Adele still has not managed a big tour yet. I understand this is because she had a baby which is a valid reason, but until she sells out a massive tour like some other artists, she will still be lacking in this department.