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Single: Leona Lewis f/ Childish Gambino - "Trouble"
Banned
Member Since: 8/6/2012
Posts: 3,631
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Her new hair ![smitten](http://img.photobucket.com/albums/v232/korn0818/ebf69f50.gif)
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Member Since: 12/26/2011
Posts: 4,067
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Did she say the director of Trouble is Raul? I couldn't hear it that well.
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Member Since: 3/27/2008
Posts: 4,165
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Quote:
Originally posted by crossbonezolo
Isn't this the standard strategy for UK market? I remember a lot of single that were released like this there, like Swagger Jagger and With Ur Love by Cher Lloyd and both went #1
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Its the standard for X-factor acts like Cher, Tulisa, JLS etc because their labels are entirely aware that their singles would have no chance of going top 3 without pro-longed download repression. Th problem with that strategy is that it almost always results in the song collapsing down the charts the week after it debuts and songs like that usually struggle getting airplay in the UK as a result reducing album sales.
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Banned
Member Since: 8/6/2012
Posts: 3,631
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Quote:
Originally posted by HaHa2011
Did she say the director of Trouble is Raul? I couldn't hear it that well.
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She did ![:)](http://www.atrl.net/forums/images/smilies/images/smilies/smile.gif)
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Banned
Member Since: 8/6/2012
Posts: 3,631
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I have a mixed feeling about their release plan. I think even now she could go #1 without the X factor. They could easily have two singles out in time for the album. But this plan seems to want to make it a for sure hit.
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Member Since: 4/7/2012
Posts: 2,561
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Quote:
Originally posted by LeonazNumber#1
Its the standard for X-factor acts like Cher, Tulisa, JLS etc because their labels are entirely aware that their singles would have no chance of going top 3 without pro-longed download repression. Th problem with that strategy is that it almost always results in the song collapsing down the charts the week after it debuts and songs like that usually struggle getting airplay in the UK as a result reducing album sales.
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No, this is how everyone in the UK debuts their singles. Ellie Goulding premiered hers last week and it's out the week before Trouble. Marina and the Diamonds premiered Primadonna 8 weeks before the release aswell. Emeli Sande with Next To Me.. so many examples. It's a standard 6 - 8 week thing, everyone does it. Radio stations won't playlist the song until 4 weeks before the release. So for about 2 - 4 weeks it can gather plays on certain radio stations and eventually they playlist it. The strategy worked fine for Bleeding Love. 4th quarter sales are huge anyway. She'll be fine!
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Banned
Member Since: 8/6/2012
Posts: 3,631
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She'll be fine. Syco has big promo for her aswell!
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Member Since: 3/27/2008
Posts: 4,165
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Quote:
Originally posted by teen-idle
No, this is how everyone in the UK debuts their singles. Ellie Goulding premiered hers last week and it's out the week before Trouble. Marina and the Diamonds premiered Primadonna 8 weeks before the release aswell. Emeli Sande with Next To Me.. so many examples. It's a standard 6 - 8 week thing, everyone does it. Radio stations won't playlist the song until 4 weeks before the release. So for about 2 - 4 weeks it can gather plays on certain radio stations and eventually they playlist it. The strategy worked fine for Bleeding Love. 4th quarter sales are huge anyway. She'll be fine!
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Yes you're right so its no wonder that the year-end charts in the UK are always dominated by foreign artists. Compare the singles you just mentioned to We Found Love & Moves Like Jagger which were both released 2 - 4 weeks after the initial launch of the single and went on to sell over 1 million copies and received enormous quantities of pro-longed radio play & exposure to the public.
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Banned
Member Since: 8/6/2012
Posts: 3,631
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It'll be a top ten/five hit so I'm not worried ![:)](http://www.atrl.net/forums/images/smilies/images/smilies/smile.gif)
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Member Since: 12/26/2011
Posts: 4,067
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Quote:
Casting LA music Video Leona Lewis 18 to 30 black, mixed race or white male $500 send photos to [email protected] Shoot date 8/22
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https://twitter.com/antoniomanager
I hope Leona is going to be the female lead. I would love another 'Happy' type video with a storyline.
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Member Since: 5/2/2009
Posts: 8,661
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Quote:
Originally posted by LeonazNumber#1
Yes you're right so its no wonder that the year-end charts in the UK are always dominated by foreign artists. Compare the singles you just mentioned to We Found Love & Moves Like Jagger which were both released 2 - 4 weeks after the initial launch of the single and went on to sell over 1 million copies and received enormous quantities of pro-longed radio play & exposure to the public.
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Spot on. They tried to alleviate the problem by introducing On Air/On Sale, but we all know how that worked. They should have just stuck with it though. If all record labels were behind it, and they'd allowed a longer period of time for the charts to settle around it, it would have worked and we'd have a chart system pretty much like the US digital tracks chart.
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Member Since: 4/7/2012
Posts: 2,561
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Quote:
Originally posted by LeonazNumber#1
Yes you're right so its no wonder that the year-end charts in the UK are always dominated by foreign artists. Compare the singles you just mentioned to We Found Love & Moves Like Jagger which were both released 2 - 4 weeks after the initial launch of the single and went on to sell over 1 million copies and received enormous quantities of pro-longed radio play & exposure to the public.
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I stand corrected, you're right on both accounts. However, you can still score a massive selling single with the 6-8 week strategy.
Next To Me by Emeli Sande premiered 6th of January, released 5 weeks later and sold 560,000 copies. R.I.P. by Rita Ora premiered February 29th, released 8 weeks later and sold nearly 400,000 copies. Olly Murs, Cheryl Cole, Tulisa, Stooshe, One Direction all followed a similar pattern and have sold over 300,000 copies of their respected lead singles. Whilst I'm not saying Trouble will do a Bleeding Love, Bleeding Love followed a similar premiere pattern and was number 1 for like 7 weeks. I definitely agree with your point after reading it through and researching the selected songs. But it's still possible to have a massive selling single with the 6-8 week strategy.
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Member Since: 4/7/2012
Posts: 2,561
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Quote:
Originally posted by Crazytowel
Spot on. They tried to alleviate the problem by introducing On Air/On Sale, but we all know how that worked. They should have just stuck with it though. If all record labels were behind it, and they'd allowed a longer period of time for the charts to settle around it, it would have worked and we'd have a chart system pretty much like the US digital tracks chart.
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I agree with both your points. If all labels backed On Air/On Sale, songs would sell more over time and have better longevity. It's never gonna work half and half though and for alot of artists it resulted in flop singles. On Air/On Sale only works if you're 100% backed by radio, like Jessie J was with Price Tag. Whereas Nicola Roberts had 0 backing from radio and Beat Of My Drum flopped hard so the song peaked during the first week and never recovered. Someone like Leona can't garuntee spins and airplay anymore, so the 6-8 week thing is the safest way of getting her a hit. Someone like Rihanna on the other hand can afford to drop a song 2 weeks before release because she's garuntee'd to get that single spun to death.
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Member Since: 3/27/2008
Posts: 4,165
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Quote:
Originally posted by teen-idle
I stand corrected, you're right on both accounts. However, you can still score a massive selling single with the 6-8 week strategy.
Next To Me by Emeli Sande premiered 6th of January, released 5 weeks later and sold 560,000 copies. R.I.P. by Rita Ora premiered February 29th, released 8 weeks later and sold nearly 400,000 copies. Olly Murs, Cheryl Cole, Tulisa, Stooshe, One Direction all followed a similar pattern and have sold over 300,000 copies of their respected lead singles. Whilst I'm not saying Trouble will do a Bleeding Love, Bleeding Love followed a similar premiere pattern and was number 1 for like 7 weeks. I definitely agree with your point after reading it through and researching the selected songs. But it's still possible to have a massive selling single with the 6-8 week strategy.
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Bleeding Love sold a lot of physical singles which it would have sold regardless & in the case of R.I.P and Young, are we ever going to hear those songs again? No (obviously I'm exaggerating but those songs are very flash in the pan).
You make a good point with Next To Me and another side to the argument is that if a single has no chance of being a super-hit then you could argue that it would benefit the song more if it were repressed because the song's initial peak in the top 10 may attract attention to the song which it would not of gained had it followed the on air/on sale rules and stalled just outside the top 15 or something. I personally think 4 or even 5 weeks would be perfect.
I think they should look to Jessie J's Domino as a benchmark and aim for a similar chart performance. 750k and the most played song of the year in the UK with no repression.
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Member Since: 3/27/2008
Posts: 4,165
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Quote:
Originally posted by teen-idle
I agree with both your points. If all labels backed On Air/On Sale, songs would sell more over time and have better longevity. It's never gonna work half and half though and for alot of artists it resulted in flop singles. On Air/On Sale only works if you're 100% backed by radio, like Jessie J was with Price Tag. Whereas Nicola Roberts had 0 backing from radio and Beat Of My Drum flopped hard so the song peaked during the first week and never recovered. Someone like Leona can't garuntee spins and airplay anymore, so the 6-8 week thing is the safest way of getting her a hit. Someone like Rihanna on the other hand can afford to drop a song 2 weeks before release because she's garuntee'd to get that single spun to death.
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After reading this I do agree with you that she probably does need repression but like i said 5 weeks would be better. Look at Tulisa's "Live It Up" which also has a 7 week period between its premiere and release. The song debuted 3 and a half weeks ago and has another 3 and a half weeks left before its release and right now the song is dead, its not even top 100 on radio, but we know that it'll probably debut top 5 in September. It just seems ridiculously unnecessary to have the period in between the premiere and the release where the song is dead when it could be alive from the beginning if it had been released 3 or 4 weeks before hand.
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Member Since: 4/7/2012
Posts: 2,561
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Quote:
Originally posted by LeonazNumber#1
I personally think 4 or even 5 weeks would be perfect
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I think Syco want to be extra safe. They need this to be a hit. It's been awhile since Leona's had one of those..
When they song premiere's on Tuesday, it'll be just over 6 weeks until release. I think that's fine. For two weeks it can gain a couple of plays on radio then with 4 weeks to go, stations can add the song to playlists and she can radio tour to make sure they hammer this song to death. Video will be out by the first/second week of September, which will add to the hype more if the video is good. Then when radio and tv play is big, she can capitalize it all with an X-Factor performance and all the other major shows that are on during the latter half of the year. Securing huge first week sales for the single and the album. If it all magically comes together like that, then the song and album should sell consistently over the xmas period.
Finger's crossed it runs that smoothly..
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Member Since: 4/7/2012
Posts: 2,561
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Quote:
Originally posted by LeonazNumber#1
After reading this I do agree with you that she probably does need repression but like i said 5 weeks would be better. Look at Tulisa's "Live It Up" which also has a 7 week period between its premiere and release. The song debuted 3 and a half weeks ago and has another 3 and a half weeks left before its release and right now the song is dead, its not even top 100 on radio, but we know that it'll probably debut top 5 in September. It just seems ridiculously unnecessary to have the period in between the premiere and the release where the song is dead when it could be alive from the beginning if it had been released 3 or 4 weeks before hand.
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I mentioned this in my latest post ![;)](http://www.atrl.net/forums/images/smilies/images/smilies/wink.gif) but it's only 6 weeks between premiere and release.
Live It Up in general is an awful song, the video should be out by now to, that would sustain interest. Videos are obviously still crucial to a songs success in the UK, so with Leona, releasing the video two weeks after premiere would be great to keep the ball rolling.
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Banned
Member Since: 8/6/2012
Posts: 3,631
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So we won't get any promo until the single is being releasing (October)?
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Member Since: 4/7/2012
Posts: 2,561
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Quote:
Originally posted by Glassheart
So we won't get any promo until the single is being releasing (October)?
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TV promo won't take place until October, the week of the single release, the album release and probably a few shows around Christmas time. Radio, Online, Magazine etc will be throughout September, October, November I'm guessing.
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Banned
Member Since: 8/6/2012
Posts: 3,631
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Leona will be playing the lead female role in the video
![](http://media.tumblr.com/tumblr_m8ww28JsFV1rrvlb2.png)
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