I had a feeling it might pull numbers like these just by searching "lion king" on twitter and seeing all the responses and how much the movie means to so many. But on the other hand, everyone has seen it. Everyone owns it. People don't want to spend extra money right now, especially not at exorbitant 3D prices. So if it can actually top 20M, it's a HUGE achievement. There weren't even any posters or billboards. Just TV spots & trailers.