I can't at people saying that Rihanna will become irrelavent anytime soon...didn't people say that after Pon De Replay??? Didn't they say she would just be a flash in the pan? Didn't they say she was being overexposed during Rated R era where she literally had THE MOST PROMO/EXPOSURE in her whole career?? Didn't they say LOUD would Flop because it came too soon after Rated R and thus she would most certainly be overexposed ??
People have come to expect new music from Rihanna and the public has embraced it with open open arms (10 #1s). There is no indication AT ALL of public backlash for the Rihanna Brand. More imporantly, most of you are ignoring the fact that she is not NEARLY as exposed to the public as say a Gaga or Katy or Beyonce during IASF or Rihanna herself during Rated R. Def Jam and Rihanna have found a formula that works for the Rihanna Brand. New music/new image/ and little promotion. It's a very clever and strategic strategy to be honest. It's the only way she's able to continue popping out new albums/music at a rapid rate WITHOUT being overexposed. She hasn't had a televised interview since May, she hasn't attended an award show since the AMAs and she has yet to promote THIS new album/her new single outside of twitter/facebook. Compare that to the loads of promotion Gaga/Katy have done for their most recent albums! She's not risking overexposure because the general public barely sees her ass