Ballads do good in Europe (for example CKB did great in countries like Germany and Italy), and we haven't had a ballad this era, so Drunk On Love for next single WW. Imagine the video!
While in USA Rihanna's ballads don't do well, so release Slayiness (Slay It) on urban and rhythmic. (maybe it could do something on pop, who knows.) And we have to have the **** video of this era
