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Originally posted by What It Seems
Im kinda into editing and the video does not look too challenging to edit
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Rihanna's video wasn't gonna win the award. Heavy editing isn't what they've been rewarding in the past few VMAs. Instead, they're going for sleek, subtle editing jobs (i.e., videos that look much easier to edit than they actually are because they flow so well). That's why "Single Ladies" got it last year, and I think that's what they saw in Gaga's: An impressive amount of different shots and cutscenes with smooth transitions that didn't get in the way of the storyline.
Plus, Rihanna's video was sometimes TOO MUCH to watch precisely because of the editing... The video's good, but when all the heavily-intercut shots start bothering your eyes (like they did mine) the editing becomes more of a detriment to the video than a plus.