The problem is SM is focusing too much on the production, instead of conjuring an actual good melody. It's cute for a few tracks, but too much of that makes them loose the essence of kpop, which is catchy hooks. It makes me feel like i'm listening to edm at times.
When was the last time SM makes something as instant as Cheer Up, LUV, Hush, Liar Liar, etc. ?
EX'ACT is album of the year tho
