Quote:
Originally posted by ClarksonSlays
Cannot believe the CDT only grossed 60M 
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She toured independently, no promotor and booked her arenas without help from others. Combined with cheap 30 dollar/euro/pound tickets to give as much Kats as possible a chance to see her show.
It gave her a strong position for negotiations with tour promoters. She can be like: I have toured arenas on my own. Why would I want to use a tour promotor? What can you offer more than touring independently?
Normally Live Nation
(being the Microsoft of the touring business) is like "We can outbid anyone else in the business? 3 times what you are making? 4 times?". However Katy found someone outbidding Live Nation.
Katy doesn't feel like she is a fad who will be over in 2 years and doesn't have to grab money fast before it's over. She sows the seeds during one era for better harvest in the next era.