The Hollywood Reporter just did a post with this headline: Box Office Report: 'Battleship' Torpedoed With $9.1 Million Friday, a Potential Disaster for Universal
I still say Rihanna should have been sent out to do more promo, whether she had a big role or not. Brooklyn had two films coming out yesterday so they had her pulling double duty with the promo and a lot of people are not familar with her.
Oh ok well yeah its a flop then. I wonder why they thought it would do so well
Big cast of big names (Diaz, Lopez and others)
RomCom - perfect counter programming
the campaign tried to get men into the movie as well (just look at the Hangover style poster)
bestseller source material
track record of other romcoms
There are many reasons to believe it might have done more.
I still say Rihanna should have been sent out to do more promo, whether she had a big role or not. Brooklyn had two films coming out yesterday so they had her pulling double duty with the promo and a lot of people are not familar with her.
I think her fans have seen the movie. You really think the general public will suddelny develop interest in seeing a movie because Rihanna is in it?
What To Expect When You're Expecting will make the budget and more. It will probably make moderate profit with everything included. Perfect for Queen Elizabeth.
What To Expect When You're Expecting will make the budget and more. It will probably make moderate profit with everything included. Perfect for Queen Elizabeth.
If its budget was 40 million, the rule would say it needs 80 million to break even.
I doubt the outcome will be "perfect" for anyone involved. It's tanking.
When I first saw the trailer last year, I thought it looked like a hit. Not a Transformers-sized hit, but something that would attract enough of that audience to open to $60M and finish with like $180M. I'm watching it tonight
When I first saw the trailer last year, I thought it looked like a hit. Not a Transformers-sized hit, but something that would attract enough of that audience to open to $60M and finish with like $180M. I'm watching it tonight
I thought that too.
Good luck with 2hrs blowing thing off in a lamer Michael Bay's way.
