its weird. i get what the op is saying. at first listen the song doesnt scream smash. even now i just dont get it but the gp is clearly here for it. ive been trying out why and i think it has something to do with the lyrics.
it's strange because it is massive right now but it feels like such a non-event compared to previous mega-hits like call me maybe, uptown funk, and even work tbh
How?! It's played all the time on radio, it's all over social media. They play it at my job everyday lol it's huge and it feels huge. Just because you feel some type of way about Chainsmokers doesn't mean you should deny Closer's impact.