Member Since: 1/1/2014
Posts: 7,793
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Drake's Jumpman sales went up by 431% globally on itunes following that Apple Music ad featuring Taylor Swift.
Also Apple Music is gonna be splashing the cash on more advertising over the summer. Will be interesting to see which songs and artists will be featured in their ads.
Quote:
On Friday, the singer posted the funny spot, which shows her working out, on her social accounts. Since then, iTunes sales of the song featured in the ad, Drake's "Jumpman," are up 431 percent globally. And the number of plays for Apple Music's curated #gymflow playlist shown in the commercials has grown 325 percent, making it the No. 5 playlist of the week.
Overall, the video's been viewed more than 20 million times on Facebook and Instagram, and Swift's tweet with the video has racked up 66,960 retweets and 119,000 likes.
Apple didn't disclose how many streams or subscriptions the ad generated.
"To really get an idea that was simple, informative and funny with hooks is really like writing a song," Larry Jackson, Apple Music's head of content, told Adweek. "With an artist that's got 73 million followers on Instagram, that's bigger than NBC, CBS and Fox and the viewership of prime time combined."
The decision to tap into Swift's massive Instagram following was no fluke. Two days beforehand, the Facebook-owned app announced it was rolling out minute-long videos, and Swift was one of the first users to test out the feature. The spot was then immediately pushed out to her Twitter and Facebook accounts followed by Apple Music's social pages.
Now, it's running as a 60-second TV ad on ESPN, CBS, NBC, ABC and Fox. Two additional spots with Swift are planned over the coming weeks, and the singer will also star in a bigger Apple Music campaign in the next few months.
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And after Swift's campaign ends, she'll be part of another Apple Music campaign, along with other musicians, as part of the company's plan to compete with Spotify, Pandora and other music-streaming services.
"It's going to be an assault and a barrage of stuff that you'll see over the next couple of months," Jackson said.
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http://www.adweek.com/news/technolog...usic-ad-170623
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of course it would sell well. Hardly a "clock" 
