well if she do a press release next week with single cover and name, release the song Friday or Monday midnight of the next week, she can have airplay for about 2 weeks if she gain like 2M audience every day, that would be like 28 million when the song get murdered on stage, people would already atleast heard or know the name of the song, then boom the Pepsi commercial, Grammy next week, then hopefully allstar break in houston...also she can release the song the day of the inaguration