The cut off for both genders is pretty sharp at 40, but it's worse for women. If you make a list of women who've had solo radio hits after being 40 in the last 15 years it's literally only Madonna singles at the beginning of the decade.
JLo had "On the Floor" but she had Pitbull on it. In the same way, Jay-Z & Eminem needed high profile features to get radio play, but then Pharrell had "Happy". It's a little more lenient for men, but after 50 there is definitely no more radio play. Bruce went through this, getting a few songs with decent airplay in the 90s but once he hit 50 then BAM.
There are exceptions to the rule, but generally, the artists you hear on pop radio are 'youthful'.
Rightfully so since old artists don't know how to make good music anymore. Stuff like MDNA, Britney Jean, whatever JLos been releasing sucks, obviously radio isn't going to play it. Ageism is not a thing.
Rightfully so since old artists don't know how to make good music anymore. Stuff like MDNA, Britney Jean, whatever JLos been releasing sucks, obviously radio isn't going to play it. Ageism is not a thing.
True. Taylor dating Gaga would be a lot more believable if he wore a mask
Daft Punk are real, I'm talking about hiding behind a fictionary character, but wait now that I think about it, the robots we saw at the Grammys might not even be the guys themselves
If Bruce Springsteen secretly paid an unknown cute twenty years old actor to be the face of his music he'd top the charts
I need him to do this for his next video. I want to him to go all pop and synth for the next album, BITUSA 2.0. His recent endorsements of Miley and Lorde seem to indicate a desire to be relevant again
It gets harder for pop females after 30 and it's basically impossible at 40. Like Greasy said, it's less of a rule for men, especially rappers/hiphop/AC/country/rock artists where it really doesn't apply at all.
But for the pop stars, you really only have so long. Madonna and JLo are the only 2 recent ones to get hits after 40. Cher before that and that's really it.
Rightfully so since old artists don't know how to make good music anymore. Stuff like MDNA, Britney Jean, whatever JLos been releasing sucks, obviously radio isn't going to play it. Ageism is not a thing.
"Hung Up" disagrees
It was #1 on iTunes for 5 weeks and sold 1.2m copies in 2005 (HUGE for the time, that's like going 4x or 5x Platinum today) yet radio refused to touch it, DESPITE really good call out scores and programmers initially being really enthusiastic about it.
By the time an artist is 50, their music is pretty irrelevant to the people listening to radio. 10-20 year olds aren't checking for people their parents listened to... someone like Madonna or Janet would have to have good, GP-accessible hits every two-three years to keep themselves relevant enough to recieve the airplay of a 20-something starlet.
Christina could probably get some good airplay with the right single. I mean, she actually didn't really get that much airplay when she was doing well with B2B (ANOM peaked at #6 and Hurt at #10 on Pop radio, I think) so that might not be the case completely, but I feel like her chances are solid with the right song.
Had to be close to the record if the bitch had 16 weeks #1. 
