This is why Beyonce stans have disliked Rihanna and camp. NOt cause she's the "most gl0bal black f3male arttissstt!!"
"Move Over Beyonce"
There's also a picture of Rihanna's other mixtape with a sticker with the SAME Guardian quote (the link is currently broken, but I'll find it).
They tried that anti-Beyonce marketing scheme for 3 albums, until they could default to the Chris talks as promo before every era.
So it didn't just pop out of nowhere cause we felt Beyoncé was "threatened". It was a combination of her team AND stans of flop RnB acts using Rihanna as an anti-Beyoncé device in the same way some try to use Aaliyah. Difference is Rihanna has a running career so it's much more obvious. A good number of the Navy are more anti-Beyoncé than pro-Rihanna.