Jason Derulo lands the Hot 100's lone new top 10 arrival this week, as "Talk Dirty," featuring 2 Chainz, vaults 15-6 with the top Streaming Gainer award. It rockets into the Streaming Songs top 10 (17-8; 3.9 million, up 53%) and blasts 6-2 on Digital Songs with 194,000 downloads sold (up 31%). In its second week on Radio Songs, it speeds 48-26 (40 million, up 45%).
"Dirty" has been boosted by the buzz of its "Celebrities Talkin' Dirty" trailer video, in which artists including Robin Thicke, Flo Rida and Ariana Grande endorse it, with OneDirection also having posted a clip of the boy band dancing along to it.
The song becomes Derulo's fourth Hot 100 top 10 and first since his first three entries all reached the region in 2009-10: "Whatcha Say" (one week at No. 1), "In My Head" (No. 5) and "Ridin' Solo" (No. 9). In between "Solo" and "Dirty," Derulo still managed to notch four top 30 hits, including last year's "The Other Side" (No. 18) and "Marry Me" (No. 26). 2 Chainz locks up his second Hot 100 top 10; A$AP Rocky's "F**kin Problems," on which he's featured alongside Drake and Kendrick Lamar, peaked at No. 8 a year ago.
Already almost a Top 5 hit