Hoping she can do 20K+ this week. It would really showcase her longevity potential as an artist. Also Jhené sis if you're reading this, promo never hurt nobody
LA-based Urban-Pop singer songwriter with a huge viral mix tape background and ties to superstars Big Sean, Drake, J. Cole and Kendrick Lamar sees her debut EP bow in the Top 10 nationally. Official target date for radio is January. VH1 Soul. VEVO views over 400k in the first week. Drake tour dates ongoing. Tons of press: Teen Vogue, Essence, Nylon, Details, Vibe. Full length slated for May. Mgmt: Taz Askew/Art Club International
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DOWNLOAD THIS: SYCO/Columbia's One Direction own 40% of the iTunes Top 10 singles chart at the moment, including #1 and #2, as their Midnight Memories (now #3 on the album side ahead of its Monday street date) continues to rack up pre-orders. Otherwise we're not seeing a lot of new action, though Prospect Park's Five Finger Death Punch, RCA's Daughtry, Epic's Yo Gotti and Artium/Def Jam/IDJ's Jhene Aiko are showing tenacity on a field crowded with marathon champs.
It is easy to see the feather-voiced R&B singer Jhené Aiko in the lineage of female artists whose music hinged on the paradoxical power of vocals that felt like an outgrowth of a whisper. There is Cassie, the one-hit wonder who eventually achieved near-idol status amongst electronic producers enchanted by the icy sensuality of her music, and there is Brandy, whose voice is much richer but who nonetheless found her songs being clipped and looped by the same sort of producers (Burial, James Blake). There is someone like Ciara and, of course, there is Aaliyah, revered now like a goddess thanks to the crushing emotionality of a voice that put her far out of step with the divas of the 90s.
It is even easier to see how the recent adoration for these singers—not just from British boys clicking through Logic, but also from stars like Drake (who has an Aaliyah tattoo) and Chris Brown—may have provided a perfect incubator for an artist like Aiko, whose music attempts to hit you in precisely the same way. And it is true: the sustained interest in this sound has likely contributed to her rise, which culminated in Sail Out debuting in Billboard’s Top 10 debut. But more importantly, as the sound of popular rap has continued to take on a form (in mood if not always in sound) mutated from Kanye West’s 808s & Heartbreak, Aiko’s malleable and far from overpowering voice has become a frequent accompaniment.
In 2013 she has starred on Big Sean’s hit single “Beware", snaking her way through the track’s ample empty space, and on Drake’s “From Time" joining Alicia Keys, Nicki Minaj and Rihanna as the only women to appear on any of his albums. (She is also currently opening for Drake on his American tour.) Despite not being a megawatt name, her inclusion on Nothing Was the Same almost felt like a foregone conclusion: no current vocalist—male or female— better accentuates the damp throb of Drake’s music. If you lie in bed at night in a pitch black room aglow only with the light of an iPhone, Aiko’s voice is the one that might feel the most appropriate.
But being asked to help solidify the mood of a song is an altogether different task than carrying an entire project. Aiko has been around the industry for almost a decade, signing a record deal with Epic as a teenager and eventually surfacing on a number of Black Hippy projects, a pairing that makes perfect sense when you consider that Kendrick Lamar would eventually build a track out of a Janet Jackson sample. But in that time she’s put out only a single full-length, the 2011 mixtape Sailing Soul(s), which nonetheless featured contributions from Kendrick, Drake, Miguel and Kanye West. Sail Out is Aiko’s first release with the world watching.
Though it is easy to grasp the broad appeal of Aiko’s music, it’s harder to decipher whether the songs are more appealing than the mere atmosphere they create. One issue she doesn’t have is establishing a clear point of view: on Sail Out, she sings exclusively of contentment being just out of her grasp, be it because a relationship is fractured emotionally (“3:16 am”, “WTH”) or by distance (“The Vapors”), or because she has to continue with the motions required of her profession (“Bed Peace”). Regardless, there is an unavoidable longing at the heart of this EP, one that seems connected to her fixation with weed. On “Bed Peace” she sings of a desire to wake up in the middle of the day and light a blunt, but the idea of intoxication is a metaphor she returns to often. On “WTH” she steps back from a sputtering relationship and realizes that she "might've got way too high" and on “The Vapors” she links drugs and sex, repeatedly singing “Can I hit it again?”
It doesn’t seem like a coincidence that there is also a distinct numbness to Sail Out. The production—handled by Fisticuffs, a duo that worked heavily on Miguel’s first album—is downtempo and unobtrusive, with percussion coming from drums that are no louder than a snap or a clicking lighter and keyboards that offer a soft bed for Aiko’s vocals. Those vocals are often emotionless; Aiko sings with a medicated distance, never getting too up or too down even when she sings of despair.
It is here where Sail Out is likely to leave some cold. Vocalists like Cassie or Aaliyah were able to convey a spectrum of emotions within a limited vocal range, summoning strength or giddiness or compassion when necessary. Aiko has yet to display this ability, and Sail Out leaves you searching for emotion where it isn’t. Instead there is a glazed-over blankness to her delivery that does these bare-by-design songs little favors.
The EP’s best track is also its outlier. “Bed Peace” is powered by a bouncy, bright guitar strum that blossoms into a chorus of fluttering keyboards, radiant backing vocals, and screwed vocals that bob and weave with Aiko’s own singing. It is the most fully developed track, but more importantly the bliss seems to draw her into easing smoothly into a higher register. It is a subtle shift that feels too much like a revelation.
Jhene Aiko: The Arrival
By Davis Huynh / Editorial, Features, Interviews / 36 minutes ago / 148 Views
Amidst her very busy schedule, we got the chance to speak with the amazingly talented songstress Jhene Aiko to discuss her recently released Sail Out EP, and her upcoming album Souled Out. The soul-full singer opened up about her recent Yoko Ono/John Lennon inspired collaboration with Childish Gambino, some the hardest things she’s had to deal with in her career and even discuss what she’d be doing if she wasn’t singing. Known for having collaborated with names like Drake and Kendrick Lamar, we even got to verify that an even bigger collaboration was in-store for the album: Jhene’s daughter. As effervescent fielding questions as she is singing, the beautiful Jhene let us know not to get it twisted though, she’s about hers - you can read more about in our discussion below.
How does the Sail Out EP bridge to your upcoming Souled Out LP? Where's the connection between both projects?
The Sailed Out EP that I just put out is seven songs and serves as an introduction to people that are just getting familiar with me. I just wanted to keep it light and somewhat feature-heavy. I feel most people are starting to now getting familiar with me because of these features with Kendrick and Drake. So I wanted to keep it along the lines of that, while the album more personal, and myself digging deeper into my music and my stories. I think the EP is the appetizer before the main course.
Your daughter serves a special guest on Souled Out. How did this come about?
That is true. I heard this No I.D. production and it was just pretty. When I started writing the song, I really wanted to make it an important one. During the writing process, I started talking about my daughter. I realized that the hook was something that sounded like something my daughter would like to sing along with. So I brought her in with me and she did it.(laughs)
If she decided to become a recording artist, would you encourage her?
I would tell her to finish school first. If she really loves singing and she really would want to do that, then she will also be able to wait. I would encourage her to get better at whatever she wanted to do while she was in school. She would just really have to make sure that she pursues something she really wanted to do because she had a passion for it and not just because I do it or to be popular. She really has to make sure that that’s what her passion was and keep her safe from all the craziness that can happen. I would just more so try to lead by example.
The theme and titles of your releases, from Sailing Souls, Sail Out and Souled Out perfectly tie in together. Was this something you mapped out in advance or was it rather a natural development?
It happened naturally when I decided to name the first mixtape Sailing Souls. I had a conversation with my friend Chase N. Cashe on Twitter. He misunderstood the title and was like “oh you mean S-E-L-L?” Consequently, I started playing with all the words that sound like sailing and sail. That’s when I came up with Sailing Souls because it sounds like sell, as selling your soul for money. For me personally, sailing implies going with the wind and being free. It is like the complete opposite of having a price. So ever since, I’ve just been exploring the wordplay with those words. Eventually, when I started working on the album, I knew that I wanted it to be called Souled Out and do the wordplay with the soul and sold. I decided to take a few songs and turn it into an EP. Sail Out was the happy medium between what Sailing Souls is and what Souled Out will be.
Are we going to hear your alter ego on this new album? Jay Hennessey?
Jay Hennessey was featured on “The Worst” and “The Vapors.” She hasn’t blossomed into the rapper that she wants to be yet. One thing's certain though. Souled Out is more musically of this comforting feeling that gives you a good glimpse into what Souled Out is. Just very personal and very open and musically, as far as the tracks, they’re very different vibes. In Sail Out I still was like wanting everything to flow into each other nicely and be like easy listening type you know, but I feel like Sail Out was more hip hop, and Souled Out is – even though it is hip-hop it has a lot more live instruments and just a grander type of sound you can say.
Speaking of sound, your collaboration with Childish Gambino Bed Peace was inspired by John Lennon and Yoko Ono. How much Yoko Ono is in you and how much John Lennon is in Donald Glover?
I think that we’re both inspired by them and I don’t think either of us are even half of what they were but we’re definitely just inspired by them and I think we both believe in what they were about and what they were – what they wanted to do with their music and their art – our only wish would be to be half as good as them. We had talks about it after the video like we should start doing this and we should start doing that just because we have some of the same views on things and he’s open to do more with his career as I am. We want to do the same things as they did basically.
If you weren’t doing music what would you be doing?
Well I love writing so everything that has to do with writing – books, articles, editing – anything that has to do with - screenplays. I’ve always been interested in acting, I’ve always been interested in astronomy. I’ve always been interested in animals. I don’t know I’m one of those people that just doesn’t believe you have to pick one thing that you’re good at and just do that for your whole life. And also I love school, so that’s definitely something that I would like to do. Pursue a degree in something.
What was like the biggest moment for you would say in like 2013; there’s been a couple, which one would you say is your most favorite and why?
I think that the release of “Sail Out” because it’s really my first commercial release, my first project that I put out that you can buy and it was all written by me, all the songs, and it was just my project. I’ve put out stuff before when I was younger, on other peoples projects and soundtracks and stuff like that but there’s never been – this is the closest thing to an album that I’ve put out and so, yeah, Sail Out.
You are currently on the road with Drake, Future and Miguel as part of 'Would You Like A Tour?' How would a Jhene Aiko solo tour differ from that?
I think my tour – I would really want to do small intimate shows. Even if it was like a couple a night I would want to do some really creative venues if they were small, cool little clubs. I would want to do like a pier, some places that were just like out of the ordinary and I would just, I feel like my shows are like unplugged type of shows; anything can happen, and live instruments, obviously its different for a rap show. Even for a male performer period, because girls are screaming and you know it’s a lot of energy. But with my shows it’s more about connecting with the audience and everyone is real chill and vibing.
What do you think the biggest misconception is that people have of you?
The biggest misconception is probably that I’m like this sweet young girl that happens to write aggressively sometimes. But the truth is, I’m a single mom that’s been through some things. I do think that I am sweet, but I’m definitely not like the princess little you know what I mean, dainty girl that a lot of people think that I am. I’m super goofy and sarcastic, I’m just a regular girl. Young woman. I am innocent. I think people that really follow me and they follow my twitter and my tumblr, they definitely know that I’m not innocent.
Career-wise, what has been the most remarkable moment for you in 2013 and why?
I think when my brother passed away that was probably the hardest parts to try and hone in that energy and do something productive with what I was feeling type of thing. It just taught me that even in your darkest moments you can turn it around and make art out of everything and share with people.
Rest in peace to your brother.
Thank you.
Any final words you would like to say?
I’d like to thank everybody for supporting, especially the day one fans that have been there through it all. I would just like to promise the people that there is an album on the way. I’ll always put out music as long as I am alive and breathing just because that’s how I express myself, and it’s always going to be me. Even if it evolves into something else as I grow as a person, it’ll never be something that someone else is telling me that I should sound like or anything like that. They never have to worry about me selling out, only sailing out, on the boat. (laughs)
I don't really know her, but I heard the Kendrick song and I'm obsessed. I could stan.
EDIT: How do you pronounce her name tho?
Get the EP on iTunes sis
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Album: Sail Out
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