Quote:
Originally posted by KRL
the point is that the demand is higher than for any other perfume
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It's not though... Britney sells many more millions of perfumes a year, it's just not ordered upfront in bulk.
Clearly what's happened here is Coty have given retailers a discount incentive if they mass-bulk order in advance, just so Lady Gaga can brag about achieving a meaningless record, or because they over-estimated demand and retailers weren't buying it.