Of course the ratings were ****ed from the beginning due to the DNC & being aired on a Thursday no matter who performed.
But to just owe it to that and to say the ratings would be just as low without hype from Beyoncé, Gaga &/or Britney attending would be as delusional as thinking that the ratings would soar due to Beyoncé, Gaga &/or Britney attending.
It's a mixture of both bad timing & lack of star power.
& to say that the VMAs this year were "barely promoted" is just... stupid.
Child, Beyonce rubbing the tummy was a surprise. No one knew about it. That didn't bring in numbers. It brought silly gifs, fake pregnancy rumors and gossip of how gimmicky her stunt was to sell her records.
WaiT now. So many people were crowing about the show's success in the thread about the show being huge on social media. What happened?
But who is surprised? Though admittedly, even I didn't expect such a huge drop. You can blame the DNC, but Obama didn't start speaking until after 10pm. Who knew the Bidens and Charlie Crist had so much starpower?