Madonna is at her best when she's just doing her own thing nowadays, I think. That's what she did with many songs during the 2000s. See Don't Tell Me, one of my all-time favorite Madonna songs...
There were some missteps along the way but she experimented, she had fun, she did at least two very good albums and some songs that may not be as iconic as the 80s ones, but still are gems.
Not your everyday popstar can deliver songs like this for example:
MDNA might not be really good, but throwing this argument out there without looking at the big picture is pretty inaccurate in my opinion.
Isn't looking at the big picture sort of what they're doing?