Leaks normally happen when the cds are being distributed to the placer where they will be sold. This is normally done 1 week before, hence why Born This Way leaked on the wednesday before...
I forgot about that too Didn't some people say that some Walmarts had the album out on shelves? I remember some people on twitter were worried it would ruin her first week sales.
How are y'all Little Legends doing?
I have to admit that I'm not excited at all anymore for ARTPOP...not even a tiny bit..I hope the anticipation and excitement come back as soon as the lead single is announced
That's not possible. They have to ship out physical's like a week in advance, which is usually when a album is leaked.
Unless they have some "do not open the box until the morning of release." thing?
The only way to do that is to ensure a digital only release the first day or week and then release it to physical retailers afterwards. That's how watch the throne didn't leak. I doubt gagas team would do that though.