Quote:
Originally posted by mellenthin
Why in a month, though?  |
Sis
I end up explaining this three times a week.
The UK market works differently to the rest of the world. Previously the singles chart was based 100% on sales. It is NOT based on radio play like other major markets, including the US. In June/July this year, they added streaming to the charts with a ratio (but no song got more than 13k extra sales last week. Cheryl still got the number one with 118k even though 114k were full-on sales).
Basically due to the absence of radio, digital downloads are held back. This is so a song has time to grow on radio so that more people hear it and buy it first week. Then they hope by debuting high, people will be more aware of the song and longevity will hold out.
Most releases since 2010 that release on impact flop - see Wild (ok it went Gold but still, rather disappointing) and Applause (no shade). 90% of releases are done this way. The only exceptions are Rihanna - who somehow still smashed - Applause and Wild. They're the only ones which come to my mind.
In short, they do it to have a huge debut to sustain longevity and to hopefully avoid flopping.
