It's just natural development. Really takes me back to the 21 days when her song took forever to become hits but also stayed on the charts forever. This one seems to follow that pattern.
25 20 ADELE Send My Love (To You... 4329 3960 369 21.591
+25 Spins
-18 Bullet
+0.499 Audience
HAC
4 3 ADELE Send My Love (To You... 5593 4866 727 38.003
+100 Spins
+6 Bullet
+0.798 Audience
AC
10 10 ADELE Send My Love (To You... 1066 1060 6 7.668
+7 Spins
-17 Bullet
-0.042 Audience
AAA
7 5 ADELE Send My Love (To You... 550 488 62 1.728
= Spins
+2 Bullet
+0.024 Audience
HAC
Pop (could be better)
Overall, in the US and UK, it seems to be another strong day of growth from Adele and SML. Pop radio is really getting on my nerves tho. It needs to jump on board like it did with Cheap Thrills. With SML's strong growth now, I'm assuming strong pop Airplay would do wonders for SML on the charts.
(could be better)