Why the heck is Masterpiece being played on UK radio? BBC2 just called it the "new" Madonna single.
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And while we're in British territory, let's spend a couple of words about "Masterpiece".
News broke from BBC Radio2 earlier this week that the beautiful Madonna song from the "W.E." soundtrack and the MDNA album was named Record of the Week, which means that UK listeners were able to hear the song every day this week during the Ken Bruce and Alex Lester show, and was also added to the B list across the Heart Network nationwide.
To shed some light over this news, MadonnaTribe can report that Polydor came up with the idea to release Masterpiece to the radio in the UK market after mainstream channels have expressed interest in the song because of its potential to attract a wider and "traditional" audience. The song will impact on April 2nd.